Google’s Mobile-First Indexing – The New SEO Strategy

Have you heard about that Google will be switching to a mobile-first index in the upcoming future, but if you’re not certain what this means or how it will work on your site, don’t get worried? With a modest research, you won’t have to be panic about Google turning your rankings upside down. Here in this write up you will get the complete explanation about the basics of the update and can take steps to get ready.

Right now, as you know Google crawls as a desktop user’s point of view and thus catalogs websites according to the desktop version. But with this latest update now the genuine content of a mobile site doesn’t have an effect on the desktop site’s ranking in SERPs presently.

This update from Google was introduced back in November of 2016, more than ten months ago. Some people are calling this update an ‘experiment,’ but in reality, it’s really the primary move in Google’s intended move to looking mainly at mobile content, somewhat than desktop, when deciding how to grade results.

Now to your concern its good to mention that, if you’re using a responsive design, you should be well with this latest update. Technically, mobile and desktop version has similar content being easily reached on mobile and desktop. But if you’re using different mobile URLs, or using different content on your mobile URLs by means of dynamic serving, then you have to be very cautious. This update somehow can potentially cause colossal problems including a fall in rankings across URLs on both mobile and desktop versions. To make sure whether you require taking any action for with this issue, website owners can test their site in Google’s Page Speed Insights Tool. This tool will help you in checking all the important aspects of your website.

Mobile-first indexing is the new search norms, where users are using mobiles for search on mobile devices. Because the greater part of web users now use mobile devices, so Google is shifting the technique it indexes content. Historically, even after the mobile-first update, Google will uphold its reliance on a solitary index of apps and pages.

Google has in fact been experimenting with this update for at least 10 months now, but the question here arises why haven’t we seen this change yet now? Back in March, an expert from Google claimed that Google wants to start on mobile-first indexing this year, there’s no official timeline for this process to start, and it may take quite a few more months to get started. In the meantime, I extremely suggest all sites review their current mobile system for Smartphone’s and use understand how Google is seeing your mobile content. Don’t wait for search engines to act… the time to take action is now.

Posted in SEO

Winning SEO Strategy That Helps To Sail Through Competition

SEO is an asset that increases the value of your website and helps you earn profits in the future. The reality of today’s world is that if your website is not on Google then it has no worth in the eyes of users, which zero your efforts. If you want to win the battle against the tough market competition, so, you have to tighten your belt and make yourself prepared with new and relevant strategies that meet the parameters of the algorithm. Here are some simple tips that help to accomplish your goal and make your position in the market.

  • Understand Google First: Google’s main aim is to satisfy the need of its customer and it update its algorithm after a while just to polish their techniques, so, they satisfy users better than before. And if you want to make your position on it, you first have to understand it properly. Make sure you examine the entire strategy and use it well to get the outcomes.
  • Choose The Right Keyword: Another thing that you need to keep in mind to hit the ball like a pro is the selection of the right keyword. Make sure you explore the market as per the taste and preference of your customer and then make any decision regarding the same.
  • Generate Content That Readers Love: Make sure you create content that has the power to hold the reader on your website and welcome them back. Also, it answers the questions of the readers and targets the audience in a correct manner.
  • Don’t Forget The Internal Linking: Internal Links are the true soul of your website, as they help the search engines and users as well to go to your website and increase its value. It increases the credibility of your website and helps to earn the faith of your visitors.
  • Follow The Mover And Shaker Of Your Industry: If you want to succeed, you should never underestimate your competitors. Because they continually make efforts to leave you behind, you have to increase your strategy.
  • Don’t Forget To Analyze: Analyzing is important to know your performance and does something better for the next time. So, you shouldn’t forget to track your record to improve your efforts than before and avoid any mistake you are making since forever.

These simple tips help to build a winning SEO Strategy that sails you through market competition. For better support, don’t feel hesitate to consult an experienced SEO Company that turns your dream to attain the very first position into the reality.

Posted in SEO

Snow Formation – One of the Greatest Challenges for IQF Processors

Snow formation inside IQF freezers is strongly linked to the process of dehydration, which occurs during freezing and is represented by water loss through the product’s membrane when it meets the cold air flow inside the IQF tunnel freezer.

During the process of dehydration, the products will also suffer a loss of weight. The humidity that is transferred from the product into the air will saturate it, and at the maximum point of air humidity (100% saturated), snow is created. This phenomenon is called precipitation and it is the same as when rain or snow is created out in the atmosphere.

The major factor responsible for the occurrence of precipitation during the IQF process is the large quantity of wet and warm product that makes contact with the cold temperatures inside the IQF freezer. After precipitation, the level of saturation decreases and even more moisture can be transferred from the product to the air, leading to more weight loss for the product transported on the bedplate inside the freezer.

Therefore, if snow formation inside IQF freezers is an indicator of product loss and dehydration, how can we minimize the level of dehydration?

First of all, the process of precipitation and thus sublimation needs to be kept under a specific level, with the help of optimal aerodynamics which ensures less disruption of the air flow and better air speed.

In order to minimize dehydration you need to avoid precipitation and thus sublimation, have better aerodynamics (less disruption of the air flow) and better air speed.

Considering that temperature variations inside an IQF freezer are a common thing, snow formation cannot be completely prevented but, thanks to its advanced design features, the IQF tunnel freezer can successfully minimize snow formation, increasing the yield of the overall production.

The IQF tunnel freezer benefits of unique fans, which can be individually adjusted in order to ensure the optimal speed for the perfect air velocity and air pressure. Thanks to the good control over the aerodynamics inside the IQF tunnel freezer, the level of air humidity remains constant and the process of precipitation is significantly prevented, ensuring a level of product dehydration between 0,1% and 1%.

The fact is that the snow building up inside your freezer is product loss, and that is because an IQF freezer is a closed system and the humidity creating the precipitation doesn’t have anywhere else to come from than from the products you are freezing.

Hollywood Fashion Style Siren – Claudette Colbert

The fashions and aesthetics of the 1930s especially appeal to me. The extreme decadence of the costumes in the movies, transported you to a different place outside of your own life, especially if you had been living in the depression era. Most people were hard up from the end of the First World War, and the market crash caused many families to starve. It was certainly a stark contrast to the exotic locations, glamorous clothing and over the top interiors that these movies portrayed. One of my personal heroines that personifies the 30s glamour is Claudette Colbert. Relatively unknown now, compared to a lot of her contemporaries, like Marlene Dietrich and Garbo, a lot of people would not know this feline beauty, despite her super stardom at the time. Her career was almost unheard of in Hollywood, although almost all of the 40 odd movies that she made were smash hits. David O. Selznick the famous producer, who was notoriously hard to get on with, confessed that all her movies had grossed more than a million, and he would pander to her every whim.

She landed her first movie role while studying fashion design. She made her first talkies in 1927, and thereafter she worked on screen for 20 years. Her acting range was varied. She played a mysterious, exotic vixen in ‘The Sign of the Cross’, a spoil society heiress in ‘It Happened One Night’ and an ambitious, single mother in ‘The Imitation of Life’. All of these, she played with extreme professionalism and unforgettable performances. The timing of her line deliveries was so famous that her co-star Gary Cooper was intimidated by her.

I adore her exceptional beauty, with her extremely arched eyebrows, sphinx-like features and delicate bone structure, she sure had a face one can’t forget.

There was a famous story that her role in ‘All About Eve’ was meant to be designed for her. She had damaged her back in another movie and unwillingly she had to pass the movie to Bette Davis. The director spoke of his regret at not being able to capture her feline features in the movie. I think her cat-like aura, with her fluid, gold physique would certainly have caused riots in that masterpiece.

She was also famous in every movie that she appeared in, for demanding to be filmed from the right side of her face. Regardless of technical difficulties, she would insist with this diva-like demand to ensure that she retained this ‘movie star’ image. I guess that is why movie stars had such a mystery and mastery in their persona. The image that they projected to the audience only allowed for perfection. The stars were flawless, and obtained a consistent image all the time.

Claudette Colbert was always impeccably dressed, on and off screen. In ‘Tomorrow is Forever’ (1946), Jean Louis was hired to create eighteen changes of wardrobe for her, according to Wikipedia. Colbert’s style is best described with a quote from Jeanie Basinger in The International Dictionary of Films and Filmmakers: “[Her] glamour is the sort that women attain for themselves by using their intelligence to create a timeless personal style.”

Claudette Colbert starred as Empress Poppaea in Cecille B. DeMille’s ‘The Sign of the Cross’, 1932. The costumes were designed by Mitchell Liesen, who was also the Art Director for the film. As you can see, this film was released before the Motion Picture Production Code, or censorship, was enforced, beginning in 1934. Colbert’s costume had a low decolletage, bare midriff, and cut outs at the hips. In this scene from the film, you’ll see her cavorting in a milk bath with another suggestive costume being worn by Vivian Tobin as Dacia.

The liquid satin, bias-cut evening gowns that she often wore in her movies, would certainly not be easy attire to wear in our everyday life, but we certainly could aspire to a shorter version. With a bit of luck, you could be a screen siren too, sipping martins and become a classic beauty like Claudette.

Easy And Effective Ways To Do A Competitor Analysis

Competitor Analysis is a process of identifying the strategies, strengths, and weakness of the mover and shaker of your niche. It helps to upgrade your strategy in a good manner and help you win the battle. It is one of the most important aspects of any marketing plan that every entrepreneur should adopt for the better outcomes and for understanding what points they are missing and how much they need to improve. Well, doing it is not as tough as it sounds, thanks to the number of tools available on the internet or intranet. So, if you are new to this, take a look, how to do competitor analysis for improving your strategy like a pro.

  • Identify Your Competitors: The first and foremost step of competitor analysis is identifying who your competitors are? You cannot analyze their strategies until or unless you know about them. Therefore, identifying them is a must and important in all possible manner.
  • Take A Tour Of Their Website And Analyze Properly: A deep dive into the website of your competitor is a must to understand what they are doing and if you are doing the same, so, at what point they are better at you. A basic inspection will help you in long-term and support you find out a lot that further improves your strategy.
  • Spy On Your Competitor’s Keywords: A smart move is important to beat the tough market competition and therefore, you have to determine with which keyword your competitors are ranking high. Also, you should check the keyword density to get the better idea.
  • Evaluate Their Backlinks: Backlinks are important for the ranking of your website and you have to analyze your competitor’s site properly to identify from which sources they get links for their website, so, you can get your backlinks from the same.
  • Keen Eye On Their Social Media Handling: Social Media is important nowadays, therefore, you should keep a keen eye on their social activities. It helps you understand how active and engaged, they are with the audience and how frequent they share a post and what type. This may help you improve your social media strategy to drive more traffic.

After understanding all the barriers to your entry, make an effective strategy for SEO that delivers outcomes better than before. Learn new things and improve your strategy and not only copy them. Also, you can take SEO Expert help if you don’t have the time or enough knowledge to do this on your own.

Posted in SEO

Vinegar – The Acid We Love

Vinegar has been in use for thousands of years and traces its heritage to China, as do many other condiments and staples of the modern diet. Going back to 2000 B.C. vinegar was disdained as a beverage due to its harsh acidic taste, but was soon incorporated into a myriad of foods and other uses, taking its place on the ships of the spice traders.

But perhaps getting a jump on the Chinese were the Babylonians, as recordings start about 5000 BC, when the Babylonians were using fruits to make wine and vinegar, most likely the date palm. (Let’s face it, apples were pretty scarce in Egypt.) Residues have been found in ancient Egyptian urns as far back as 3000 B.C. and, like the Chinese, it was a popular pickling agent. Centuries later, Cleopatra used vinegar daily for her many personal beauty treatments.

The Bible frequently refers to vinegar being used for bathing and embalming, and it was offered to Jesus Christ when he was crucified on the cross. In the Islam traditions, it is thought to have been a favorite of the Prophet Mohammed. Of course the European royalty were not to be left out, using it primarily in food preparation. (They weren’t big on bathing.)

Hippocrates, the father of medicine, prescribed apple cider vinegar to be mixed with honey for a variety of health complaints, including lung congestion and coughs. He theorized that vinegar could remove infection by applying it to the wounded area,which was vital for the armies of ancient Greece.

In 218 B.C. the Carthaginian general Hannibal pressed vinegar into service when he crossed the Alps. His troops discovered that heating vinegar then pouring it over large stones would dissolve them, making passage easier for their animals.

The army of King Louis XIII of France, in the early 1600’s, used vinegar to cool off the cannons of his army in their many battles. When applied to the hot iron cannons, it not only had a cooling effect, but cleaned the surface metal, thus inhibiting rust.

Not to be outdone, many armies of the Middle Ages, when some country was always waging war, found that vinegar mixed with sand formed an abrasive material that was great for cleaning armor. (The forerunner of SOS pads?)

European alchemists in the Middle Ages poured it over lead, which created a sweet tasting substance they called “sugar of lead.” It was used into the nineteenth century to sweeten bitter ciders. As we now know, lead is highly poisonous, which resulted in the early death of many cider aficionados. They also learned the hard way not to store lead in metal containers.

In 1721, once again the Bubonic Plague reared its deadly head in many French cities. The French used imprisoned convicts to bury the dead, and the tale goes that four convicted thieves survived exposure to the infected bodies by drinking large amounts of vinegar daily, infused with garlic. Today, Four Thieve’s Vinegar is still sold in parts of France.

Not merely content to invent the pasteurization process for milk, scientist Louis Pasteur also experimented with a natural fermentation process to make vinegar, around the year 1864. It became popular for pickling vegetables and fruits, as well as a meat tenderizer. Vinegar promptly found its way into the first recipe for ketchup by the Henry J. Heinz Company and forever changed the popular condiment.

Imagine a kitchen without at least one bottle of vinegar, but more likely several varieties, including apple cider, red wine and balsamic. As many flavored vinegars continue to flourish, its popularity extends to thousands of other uses, including cleaning agents, pickling, salad dressings and a myriad of others. Regardless of who created it, Vinegar is clearly a staple of the world.

A Guide to Tuning Your Car

Electronic tuning of diesel engines has been known for almost a decade. Before that there are limited scopes to enhance the performance tuning. With the introduction of electronic engine management, this has changed. It was possible for tuners now to build on the excess air that the diesel ingests through the air filters to squirt more fuel that what is normally done. After this, around late 1990s, computer controlled engines were manufactured that gave tuners much greater scope to improve engine efficiency.

Why Tune your Car?

For enthusiastic drivers, it is quite attractive to extract extra performance from their vehicles. Diesel tuning aims to improve the engine efficiency and enhance normal driving conditions by around ten to fifteen per cent. With the cost of fuel going up with each passing day, there is a more need of making your car economical by boosting its performance and with improved engine torque.

Things to Remember before you Tune

There is a number of cheap tuning software available online. But, not all of them are good and your car might not be ready for a remap. Here are some of the important points to consider before you have your diesel tuned –

  • Before you think about tuning, always check the health of your car. Check its engine, tyres, suspension and more. In case you have any engine problems, ensure that you get it sorted before you think about tuning.
  • Always research about tuning so that you know exactly what you will be getting as many of these processes are irreversible.
  • It is best to talk to tuning companies and judge them based on their answers. Compare their offers and then check their websites for customer feedback so that you can be sure that you are picking the right one.
  • You should eliminate any service provider making questionable claims and also those that appear unreliable.
  • It is best to look for service providers that provide great after-sales service.
  • Also, look for providers that offer insurance as it will help you in case anything goes wrong during the tuning process.
  • It is important to see your tuner face to face by taking your car to them and you can ask them appropriate questions regarding the performance of your car.

Which Type of Tuning is the Best?

Diesel electronic tuning involves the modification of the electronic instructions that is sent to the different engine components. Chipping and tuning software rewrites changes the software written to the ECU using carefully developed modified programs that changes the engine management instructions. You can also opt for plug and play packages that intercept the standard ECU signals by placing a small box of electronics between the ECU and the key engine components. The effectiveness of these will vary depending on the cost and the kind of software that is being used.

Aluminum Wall Designs and Panels Is a Great Way to Decorate Lonely Walls

Follow trends and desires to change your decor while mixing styles to create your own universe using Metallic designs and stickers.

Customize your walls by creating vertical or horizontal borders or simply use them freely on the wall.

Apply to your doors, walls or furniture…on all flat and clean surfaces…create wall panels in the center of the wall, redesign your kitchen or bathroom…

Metal was used in the 30’s decoration and furniture and was at its highest demand in the 70’s.

In the 50s, Metal was mostly used for furniture making and as an industrial material.

People began by using the stainless steel which was used as for making pots and pans and made furniture out of it!

The furniture that is found today comes in all shapes and types of Metal: smooth, textured, streaked, and shiny.

The Metal is very fashionable and malleable today and is making its way back into our homes.

Metal has always had contemporary and futuristic feel to it either being brushed or polished. The Metal in all its forms continues to fascinate us.

In recent years, it has remained a fairly strong taste for domestic and industrial styles.

The Metal can be decorative or structural, but always expresses modernity and the future.

Trends in interior design are constantly changing. Recently, Metal and especially steel is making a comeback. Metal objects give the house a futuristic look, design and feel. A genuine return to a conception of the Metal decoration is emerging. Stainless steel is back especially in kitchens.(fridge)

The current trend is that the objects and furniture in the kitchen adopt the industry styles, including the pantry, storage cabinet for dishes and kitchen utensils, bottle holder, fruit baskets, especially Metal stools.

For the kitchen, for example, you can have custom steel furniture.

In addition, Metal ornaments, including vases and figurines, adapt well to the general environment for these objects and enhance the aesthetics of the interior.

Besides the kitchen, you can also decorate almost any rooms in your home!

Use aluminum wall designs to stick on the wall and your neighbors will be talking about it!

How to Have Your Own Unique Fashion Style

Are you ready to break out and find your very own fashion style? Everyone has his or her own unique fashion sense. Don’t just blindly follow the trends set by someone else. Here are some tips for you to help you search for the fashion that speaks of who you are.

First and foremost, to be able to make a fashion statement about yourself, it is important that you figure out your personality. Are you the fun, quirky type, the serious “brainy” type, or the athletic type? There are many different types of personalities, and discovering who you are will most definitely pave the way to discovering your own fashion style.

Go through your closet and separate the clothes you want to keep and those that you don’t. Check out the clothes you want to keep because they may help you in choosing the style that you want to have. At this point, you can either create a style that is based on your current clothes, or create one that is entirely new.

Be creative! Do not just think of fashion based on the norm or the current trend. Remember you’re making a fashion statement about yourself, so be brave and try different match-ups even if your friends may think it’s strange. Remember that not everything you try would be perfect. But at least you can learn from those errors and then improve because of them.

Choose colors and patterns that you think represent who you are. Having a signature color or pattern might make things easier for you when choosing your style or fashion. Use different accessories to compliment the clothes you wear. A simple accessory such as a bandana can define your style if you use it the right way.

It’s also not a bad idea to study different styles, not to copy them but to get different ideas from different stylists. Watch the fashion of celebrities, read fashion magazines and walk around the mall and check out the latest styles on sale. This will help you choose which styles you like and those you don’t.

Remember that choosing a style is not just about being different. Choosing your own type of fashion should be about being comfortable and being confident in wearing your clothes. If you feel embarrassed or awkward wearing something, then that style is probably something you should avoid.

Finding a unique style that is just for you needs a lot of time, a lot of sweat, and probably a lot of misses. But if you have the will and the determination, you can certainly achieve that goal. Coming up with your own fashion style may not be a piece of cake, but it will definitely be worth the effort.

If Traveling to Chicago, Know the Details of Chicago Traffic and Signal Rules

Chicago speed limits vary, and on most city roads it is 30 mph. however, the interstate highways, but for the congested areas accept a 55 mph speed limit. In Chicago at a red light turning right after stopping when there is no oncoming traffic is permitted, yet ensure there are no restrictions posted. In case of doubts, patiently wait for the green. Cameras are installed at most major city intersections to catch drivers running red lights and are the cause to other infractions. Chicago is filled with several one-way streets, particularly in and around, surrounding the Loop, so it is very essential to look for alert signs and also for other cars.

Likewise, the laws for drunk-driving in Illinois is quite strict. Anyone caught with.08 or more blood-alcohol content while driving will have automatically his or her license seized, besides will be issued a ticket. In fact, the home states authorities will also get notified. Drivers having Illinois driver’s licenses may have their licenses suspended on the first offense for three months.

Traveling to Chicago indicates following several rules and one is the passengers must wear seat belts and even children under the age eight may wear the strap in the child-safety seats. This city also does not permit using cellular phones handheld devices and is considered illegal while driving in the city. Of course these restrictions are not the same in the suburbs, it varies. There is a must for the headlights in case you are using the windshield wipers. In Illinois the radar detectors are legal.

Visiting Chicago is interesting, if you are ready to walk short distances. Most tourist attractions are close by that it can be covered by walking or you can use public transportation. But, if you wish to drive here, you must be prepared to accept the rules of Chicago. However Chicago is relatively easy to find your way around as it is logically laid out city. Although there is traffic jams in rush hours and is frustrating as in other large cities, yet you have to accept the fact that the traffic runs smoothly at most day times. Chicagoans are always ready for unexpected delays and one thing is definite that throughout the summer and spring months at least few downtown street or one major highway is sure to go under repair. That is the reason it is commonly told that Chicago has two seasons, construction and winter.

Driving in Chicago, make sure to take a spin along the stretch between the Museum Campus and North Avenue as it is truly stunning. However, do not miss out the posted driving rules. Be prepared always for some taxi occasionally to cut or made an unexpected turn without giving any signal. Generally, on seeing yellow light, the drivers here take speed and so hearing to honking is common, especially if you fail to make a mad dash prior to the light turning red. As expected, the parking price is at premium and street parking throughout downtown is limited for 2 hours, but get a ticket from nominated pay box and stick it to your dashboard.

Posted in Law